Ljubomir to bits

Wines, beer, spirits, books, knives, tableware… These are some of the ingredients that make up the universe of Ljubomir Stanisic and that, since August 14th, can be purchased in the new online store of the Yugoslavia-born chef.

Following the motto “Ljubomir to bits”, the store aims to bring together, under the same virtual roof, all the products developed by Ljubomir over the years – from the first “Papa Quilómetros”, the book launched in 2011, to wine Bicho do Mato, produced in partnership with Dirk Niepoort and launched for the first time precisely in the online store (with a launch promotion included). The store will also serve as a home for products that will be created in the future, like the customized Bragard chef jacket, with an illustration by artist Hugo Makarov, which will be available soon.

The idea to create this store had been maturing for some time, mainly due to the need to give a response to the many requests of people who were interested in buying the products but had difficulty in traveling to the different points of sale of each product. With the closure of the restaurants for two months, due to the pandemic, two doors (literally) closed and this new window opened: the team ended up having the time and availability to finally put the idea into practice.

With the store, a new logo and visual identity for the chef was also created, signed by designer Vasco Branco – responsible, for example, for the label of aguardente Boca do Inferno.

For now, there are four categories that visitors can consult: “Kitchen”, “Books”, “Drinks” and “Tableware”, with products developed by the chef in partnership with names like Delta Q, Loja do Sal, Bragard, ICEL, Telmo Roque, Leya, Esfera dos Livros, Niepoort, Real Companhia Velha, Azores Wine Company, Covela, Zimbro – Licores Serrano, Cerveja Letra, Vista Alegre, Bordallo Pinheiro and Eurico Rebelo, available for national and international shipment.

Like the chef, the store will likely be full of new ideias soon: t-shirts, aprons, notebooks, wallets and leather cases for knives are some of the projects in the “oven”, which should be ready to consume within a few months.