Silver for 100
It is not an unprecedented prize for the 100 Maneiras website, but it is the first to be won on national territory: a Silver award in the Website category of the M&P Creativity Awards 2019.
Launched in 2017, the website directed by Mónica Franco, with art direction by Vasco Branco, webdesign by Inês Pereira, texts by Laura Patrício and Mónica Franco and photography by Fabrice Demoulin (including also archive photography by Sérgio Rosário, Constantino Leite and Aleksandar Mijailovic), with the support of makeup artist Joana Moreira, has been constantly updated. However, none of the changes has been as profound as the one carried out in early 2019, with the opening of the new 100 Maneiras. In addition to the remodeling of the existing pages, the new restaurant also implied the creation of a microsite for The Food Club, a private club with access reserved only for members. Within this microsite, whose access path is subtly camouflaged in the main site, a mini-social network, with several valences available to the members, is discovered after registration (active only after validation). Like the whole site, this restricted area is also available in Portuguese and English.
In addition to the award won by 100 Maneiras, the evening featured a double celebration, with the victory of the creative agency Partners, responsible for the development of many of the materials of the new restaurant, which received the Agency of the Year award.
In 2017, the 100 Maneiras website had been awarded two W3 Awards, given by the Academy of Interactive & Visual Arts, receiving Gold in the category “Visual Appeal – Aesthetics for Websites” and Silver for “Copy or Writing for Websites “.
